Akzonobel

• No.1 Market share in Wall paint category
  • Dulux - No.1 Brand Awareness in Wall paint category
  • Maxilite - No.3 Brand Awareness in Wall paint category
  • One-stop solution for Project channel

Our History & AkzoNobel in Vietnam
1996 Joint-venture ICI Paints factory started operation

• 1997 First products launched to the market
• 2006-2007 Became market leader in Premium
• Binh Duong New Plant built and 100%-owned by ICI
• ICI paints (old factory) 100%-owned by ICI
• 2008 AkzoNobel acquired ICI and changed name to AkzoNobel
• 2014 – 2020
  • Premium protection
  • Mass expansion
  • New Project portfolio
  • Channel development
  • Project Channel rebuild
  • Cost efficiency focus